NFL LABS

BATTLE BEYOND THE NOW

Innovation, activated

NFL Labs was created in 2017 as the R&D unit of NFL Media, with the purpose of helping foster a new, innovative culture at the NFL. The Labs team hopes to unlock innovation by leading the creation of new products, services and programs, both in-house and with key league partners.

Innovation Collaboration Education

Our team works with a variety of stakeholders, from partners to league departments, to create groundbreaking league products.

70%
Partner-Funded Innovation
20%
Organic R&D
10%
Employee-Focused Programs

What is our work?

SEED KIT

Seed Kit is an innovation program that provides tools, support, and funding for any NFL employee to develop and mature their ideas. Using the ADAPT Framework tools, developed by NFL Labs, employees will have the power to turn their ideas into finished products. ​

The program has been designed to encourage creative thinking, remove any organizational barriers and foster a culture of empowering our employees. Using the ADAPT framework to guide project development will help to demystify the concept of innovation.​​ The ADAPT activities have already helped numerous employees bring their ideas to life.

​Check out the links below to learn more about ADAPT and see some of the incredible projects!​​

ADAPT Framework
Past Seed Kit Projects

INNOVATION EVENTS AROUND THE LEAGUE

1st and Future − Health & Safety related challenges

Battle of the Brains − Hackathon with HBCU

Big Data Bowl − NGS analytics competition

Tech Expo − A showcase of league partners' football related technology